Comm 122 Communication Theory 2nd sem 2021-2022

This course is an introduction to the various theories of communication and their application to day-to-day communication situations. The subject centers on the basic theories of communication, the importance of communication theories in communication arts, and the application of these theories to specific media cases and contexts. It also includes a discussion of the impact of these theories in the study of the mass communication discipline as an institution in the society.