Social Media and Mobile Technology for Communication Campaigns

This course aims to give students advanced experience in crafting integrated and sustained media campaigns through social media tools. The students will learn to craft social media campaigns across multiple social media channels, and will learn the strategy and process of campaign lifecycles, from invention to implementation, evaluation, and measurement of engagement via impressions, click through rate, and reach. More importantly, they will acknowledge the vital role of social media and mobile technology in affecting the behavior of the society today.