Course Description
This course provides students with advanced knowledge of strategic management concepts, models, tools, and techniques applicable to the hospitality and tourism industries. It emphasizes the formulation, implementation, and evaluation of market-driven strategies that enhance organizational competitiveness and sustainability. Students will develop analytical and critical thinking skills necessary for sound managerial decision-making in dynamic and complex business environments. The course integrates external and internal analysis, strategic planning, resource management, innovation, entrepreneurship, and leadership to prepare students for managerial roles in global hospitality and tourism organizations. Through case studies and applied learning activities, students will demonstrate the ability to align organizational vision, mission, and values with effective strategies that respond to industry challenges and opportunities.
- Teacher: John Rey C PIÑERA,
- Enrolled students: 40