Introduction to Communication
This course is an overview of the different disciplines of mass communication media – print, broadcast, film, the image arts, and communication research. The communication process and the goals and functions of the communicator are also discussed. The nature, function, operation, and role of mass media in modern society are emphasized. It also focuses on the study of the history and development of the press including that of the Philippines with particular emphasis on the social responsibilities of the press as a vehicle of information, education and entertainment.