Tourism Planning and Development
Students will be able to understand tourism planning as a process and as a set of techniques for sustainable tourism development giving importance on the physical environment and the social, cultural and political realities of planning and policy making. Students will engage with practical planning tools and strategies, industry, government, field work, and individual and group projects to develop an understanding of tourism policy-making process, and gain skills in both evaluation and development of tourism plans and policies. Students will also discover tourism as a strategy for urban revitalization, conservation, agriculture, and historic preservation while promoting the value of tourism in enhancing community character, culture, quality of life and sense of place. Case studies in Philippine-setting are emphasized. Discussions will also be made on the Philippine Tourism Master Plan to allow the students an overview of what real plans are like and experience evaluation by measuring the actual achievements of the government against their plans. The course may include a field trip component.