This course deals with the different promotional strategies being used by organizations which are the following: advertising, personal selling, sales promotion, publicity, and public relations. Furthermore, it focuses on the social, ethical, and economic aspects of advertising and promotion. This course also deals with the concept regarding consumer buying behavior, stages of consumer buying behavior, types of consumer buying behavior and factors that affect consumer buying behavior.
- Teacher: Claire Lunag-Guinomon
- Enrolled students: 15