Strategic Business Analysis
This course deals with identifying the different needs of businesses, with a thorough
analysis of its internal and external environments, and developing innovative solutions which are aligned to the enterprise strategy, expectations and needs of the business. It includes analysis and interpretation of accounting data as aids in managerial decision-making process, balanced scorecard, performance evaluation, and responsibility accounting. This will equip the students the knowledge and techniques in understanding the organization and industry, assessing risks, develop alternative solutions and choosing the most feasible one, and preparing a business case.