This course deals with the expanded materials on the internet and other digital media and brand information on E-business (including e-communications, banners and e-mail, permission marketing) also includes E-commerce (online merchandising and usability and navigation of web sites) and E-services (online customer service, live operators, online chats) linking with call centers up to the minute coverage of data base marketing, including data mining in database expanded coverage of consumer privacy, issues new information on customer relationship marketing and tele-services.
- Teacher: ANGELA GARRA
- Enrolled students: 15