Distribution Management

This course covers the marketing channel systems which consist of the core concepts of marketing channels, channel participants, the environment of marketing channels and the implications of environmental changes for marketing channel management. It also involves developing the marketing channel which includes strategy in marketing channels and channel design. Moreover, it deals with managing the marketing channel which focuses on the comprehensive analysis of the motivation of channel members, product issues in channel management, interfaces between pricing and channel management, promotion through marketing channel, overview of logistics in relation to channel management, and analysis of the issues involved in evaluating channel member performance. Lastly, it includes additional perspectives on marketing channels such as electronic marketing channels, franchising, marketing channels for services, and key issues in international channel management.