9:00am - 12:00pm TTh Introduction to MICE

This course gives students an overview of the MICE(Meetings, Incentive,Conventions and Events/Exhibitions) sector of the tourism industry. Students will understand the managerial and operational aspects pertaining to MICE industry.The purpose of this course is to acquire an in depth knowledge about the specialized field of "MICE industry" and to become familiar with management techniques and strategies required for successful planning, promotion,implementation and evaluation of special events within a MICE context. Students will be given assignments,midterm and final exams, and final project for the grade assessment.