This course focuses on the core concepts and techniques for entering the international marketplace. Emphasis is on the effect of sociocultural, demographic, economic, technological, and political-legal factors in the foreign trade environment. The course illustrates the unique nature of international business including the patterns of world trade, currency exchange, and international finance, globalization of the firm, international marketing, and operating procedures of the multinational enterprise. It demonstrates how international business variables affect the trade process. It highlights the realities of international business; some of its advantages and its problems that come when business is conducted on the international stage. Finally, the course studies the world trading system, including the World Trade Organization (WTO) and international trade agreements.
- Teacher: MARIA CONCEPCION JALIJALI
- Enrolled students: 28