Professional Salesmanship & Sales Management

The course also relates to the principles of sales management functions. The subject covers the functions and methods of recruiting, selecting, training, motivating, equipping, compensating, controlling, and supervising salesmen. Understand the nature of the scope of work of an executive responsible for group sales persons tasked to promote and sell a particular product; understand and discover new selling techniques in a highly competitive and technologically advanced marketing environment. The student will learn to prepare a sales program for a given product, beginning with the launching stage until the full cycle has been completed, integrating therein his social responsibilities towards consumers and other sectors of society.