Advanced Business Research Methodology

COM303 and EDM304 is Research in Advanced Business Research Methodologies and Educational Management. This merged course discusses the rationale, principles and procedures in preparing research designs that are appropriate in business research or educational management. Comparative analysis of the strengths and weaknesses as well as the applicability of varied research methodologies is taken up. Ethical principles in research are clarified. Choosing and constructing valid instrument or tools for data collection and the analysis and interpretation of data are likewise stressed in this course.