This is an integrating course, which exposes students to the basic nature and character of top management decision-making. Students get involved in the formulation and analysis of corporate strategies and policies. It provides the opportunity to link basic concepts and techniques learned from the various functional areas to see how it fits from a total corporate viewpoint. Major topics covered are: The Strategic Management Process; Mapping the Business Landscape; Creating Competitive Advantage; Strategy Analysis and Choice; Implementing Strategies: Management and Functional Issues; Review, Evaluation and Control.
- Teacher: LORETA GARLITOS
- Enrolled students: 14