Marketing Management
Course Description
This is a course, which aims to develop the business graduate students the essential knowledge, skills, and behaviors on marketing management theories and practices. It provides the students with an analytical framework to enable them to identify and solve problems in the areas of marketing mix and other areas like social marketing, relationship marketing, and social media marketing.

Course Objectives
By the end of the course, the students should be able to:
a. appreciate the importance of managing the marketing mix and other contemporary principles and theories in marketing management;
b. develop an appreciation of marketing models in resolving various marketing management problems; and
c. develop the managerial ability in problem solving and decision making within the context of marketing management through an actual preparation of a marketing plan for an existing firm or company.