Management of Travel & Tourism Enterprises

COURSE DESCRIPTION

This course offering stems from the global recognition and acceptance of the tourism industry’s contribution to economic development, mutual respect and understanding, and promotion of local culture.

As discussed in undergraduate courses, the tourism industry is composed of different components/ elements / sectors that must work together to provide visitors an experience that is not only recreation in nature but also educational and spiritual.

Basic of these elements are politics, economics and culture. This course deals heavily on the economic elements of tourism with focus on the management of travel and tourism enterprises. However, in the course of the discussions, the elements of politics and culture shall also be discussed.

The course therefore is divided into three major parts, to wit:

· Management of destinations/sites/attractions

· Management of travel and tourism enterprises

· Management of festivals, conventions and other special events.