This is an integrating course, which exposes students to the basic nature and character of top management decision-making. Students get involved in the formulation and analysis of corporate strategies and policies. It provides the opportunity to link basic concepts and techniques learned from the various functional areas to see how it fits from a total corporate viewpoint. Major topics covered are: The Strategic Management Process; Mapping the Business Landscape; Creating Competitive Advantage; Strategy Analysis and Choice; Implementing Strategies: Management and Functional Issues; Review, Evaluation and Control.

The objective of this course is to provide knowledge of models, concepts, tools and techniques necessary to undertake strategic marketing and management decisions in the field of tourism. The focus is on developing analytical skills in the formulation and implementation of market driven strategies and plans for an organization. Examines application of tourism and hospitality strategic management concepts and practice to the operation of key organizations in various to tourism and hospitality sectors. It aims to provide you with advanced skills and knowledge necessary for swift critical analysis and sound managerial decision-making in the context of the challenges in these exciting, rapidly expanding industries. Tourism and hospitality managers are in short supply globally and the various industry sectors welcome the entry into the workforce of well qualified.